Set up from money arising out of the privatisation of the energy utilities, the Moreland Energy Foundation (MEFL) is an organisation formed to teach residents and businesses in the City of Moreland how to conserve, recycle and manage energy.

D MAX produced a logo and corporate identity plus a range of educational resources for MEFL. The logo is a globe formed out of clouds in the shape of a lowercase letter 'e' ('e' for energy). All elements of the visual identity need to be people-friendly and accessible.